Trending PR Campaigns
Kellogg’s Breakfast Dating Survey
Kellogg’s surveyed Australian singles about first-date habits and found that 64% were open to meeting for breakfast. The brand gave a familiar dating trend a timely hook with figures on lower pressure, affordability and the appeal of turning a morning date into a spontaneous day out.
Why it worked: It piggybacked on cost-of-living angst with new, quantified behavior-shift data (64%, 31%, 23%), reframing first dates as cheaper mornings.
The lesson: Consider fielding a fast, nationally weighted poll that quantifies a recession-era behavior swap, then package three crisp percentages journalists can quote.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| star1063.com.au | Ditching the Drinks: Why Aussie Singles Are Swapping Dinner for Breakfast Dates - Star 106.3 | Monday 28th September, 2026 |
| foxnews.com | Singles are ditching dinner and drinks for breakfast dates as dating habits shift, survey says | Sunday 4th October, 2026 |
| highwire.news | Are breakfast dates actually less expensive than... · Highwire | Tuesday 6th October, 2026 |