Trending PR Campaigns
Mars Canada’s Halloween Candy Habits Survey
Mars Canada commissioned Ipsos to survey 1,000 Canadians about Halloween habits, finding that one in ten leave buying most of their candy until Halloween or the day before. The survey also explored when people get into the spooky season and how candy-sharing brings neighbours together, giving journalists timely, localisable stats just before Halloween.
Why it worked: It landed days before Halloween with fresh Ipsos data and province-by-province contrasts, giving reporters easy, timely headlines and local angles.
The lesson: Consider commissioning a quick, reputable poll tied to an imminent calendar moment, then slice the results into regional stats reporters can localise.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| ctvnews.ca | Are Canadians planning to ‘buy Canadian’ ahead of Halloween? | Saturday 24th October, 2026 |
| torontosun.com | 10% of Canadians wait until day before, day of Halloween to buy candy | Wednesday 28th October, 2026 |