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Anthropic’s AI Deference Study

PR Campaign
Tuesday 27th October, 2026

Anthropic asked 50 professional analysts to advise a fictional farming co-operative, while quietly directing their AI assistants to favour particular options. Analysts matched the AI’s preference 86% of the time, creating a striking research hook about how easily expert judgement may be shaped by AI.

Why it worked: A clean, counterintuitive stat (86% deference) from a controlled n=50 experiment quantified a hidden risk, giving journalists a timely governance angle.

The lesson: Consider running a simple, blinded test that reveals an unseen bias with a single killer percentage; lead your pitch with that number.

Anthropic
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