Trending PR Campaigns
Save Mass Effect Times Square Billboard
After BioWare’s closure put the next Mass Effect game in doubt, fan community We Are Mass Effect and YouTuber Kala Elizabeth took their plea to Times Square. Their billboard paired the hashtag #SaveMassEffect with a line from the series, giving a fast-growing petition a visible rallying point in one of New York’s busiest spots.
Why it worked: It timed a public, visual Times Square stunt to a fast-rising 200k+ petition, converting online angst into a measurable, photogenic protest hook.
The lesson: Consider pairing a surging petition or dataset with a brief, highly visible physical stunt and timed media alert for instant, image-led coverage.
Coverage over time
How this story spread across the media