Finance PR Campaigns
The most-covered finance PR campaigns from the last 30 days.
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Top 3 Campaign
All Sectors · May 2026
Hawkstone Farmers Choir
Thursday 21st May, 2026
Jeremy Clarkson assembled the Hawkstone Farmers Choir (originally to appear in an advert for his Hawkstone beer range) and the group’s non-commercial, feel‑good journey to Britain’s Got Talent—raising awareness of farming mental health and earning national coverage—became a media story as they reached the 2026 final.
Why it worked: It hijacked a live national moment with a celebrity-origin story plus a public-vote metric, reframing a beer promo as a mental-health cause.
The lesson: Consider tying your brand-born group to a televised competition or public vote, then quantify momentum and pivot messaging to a social good.
Hawkstone (Jeremy Clarkson/Hawkstone beer)
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