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Top 5 Campaign in Automotive · October 2026
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Top 5 Campaign
Automotive · October 2026

Vision Zero Monitor: Germany’s Road Safety Check

PR Campaign
Monday 26th October, 2026

Initiative für sichere Straßen created a Vision Zero Monitor assessing 707 German cities against targets to halve road deaths and serious injuries by 2030. Its national ranking reveals how many cities are on track, highlights differences between smaller and larger cities, and puts Germany’s progress in context against the EU.

Why it worked: A live, city-by-city leaderboard with EU benchmarking created local winners/losers and a timely mid‑decade accountability hook journalists could localise.

The lesson: Consider building a simple public ranking that pits comparable units against an external benchmark and offers instant local angles for reporters.

Initiative für sichere Straßen TÜV Verband
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Publication Headline Date
presseportal.de 700 municipalities assessed against Vision Zero: Where Germany stands in the fight to end road deaths Monday 26th October, 2026
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