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Christie Brinkley Recreates Her 1978 Black Velvet Campaign
Black Velvet Canadian Whiskey brought Christie Brinkley back to recreate the look of her 1978 ads, nearly 50 years after her first campaign for the brand. The nostalgic image-for-image revival turns Brinkley’s return into a story about ageing, beauty and how the industry’s idea of inclusivity has changed.
Why it worked: It used a like-for-like photo recreation to quantify “ageing well,” fusing nostalgia with a timely inclusivity narrative and a famous face.
The lesson: Consider recreating a decades-old visual with the original protagonist to create a before/after proof point that reframes today’s values.
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