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Top 3 Campaign in Beauty & Cosmetics · October 2026
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Beauty & Cosmetics · October 2026

Christie Brinkley Recreates Her 1978 Black Velvet Campaign

PR Campaign
Friday 23rd October, 2026

Black Velvet Canadian Whiskey brought Christie Brinkley back to recreate the look of her 1978 ads, nearly 50 years after her first campaign for the brand. The nostalgic image-for-image revival turns Brinkley’s return into a story about ageing, beauty and how the industry’s idea of inclusivity has changed.

Why it worked: It used a like-for-like photo recreation to quantify “ageing well,” fusing nostalgia with a timely inclusivity narrative and a famous face.

The lesson: Consider recreating a decades-old visual with the original protagonist to create a before/after proof point that reframes today’s values.

Black Velvet Canadian Whiskey Heaven Hill Brands
12 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
people.com Christie Brinkley Recreates Ad Campaign Nearly 50 Years Later: ‘Some Things Get Better with Age’ (Exclusive) - AOL Friday 23rd October, 2026
aol.com Christie Brinkley Recreates Ad Campaign Nearly 50 Years Later: ‘Some Things Get Better with Age’ (Exclusive) - AOL Friday 23rd October, 2026
firstforwomen.com Christie Brinkley at 72 Recreates Iconic Whisky Ad 50 Years Later Friday 23rd October, 2026
firstforwomen.com Christie Brinkley, 72, Ages Like Fine Wine Recreating Whisky Ad 50 Years Later: ‘Really Emotional’ Friday 23rd October, 2026
instyle.com Christie Brinkley, 72, Recreates One of Her Most Iconic Looks in a Plunging LBD With a Bouncy ’70s Blowout Friday 23rd October, 2026
thedailybeast.com Christie Brinkley, 72, Recreates Photo Taken When She Was 23 Friday 23rd October, 2026
thedailybeast.com Christie Brinkley, 72, Recreates Photo Taken When She Was 23 Friday 23rd October, 2026
parade.com Christie Brinkley Recreates Iconic 1978 Whisky Ad Nearly 50 Years Later, and Names Which Celebs She’d Share a Glass With Now Saturday 24th October, 2026
partnersinpreaching.org Christie Brinkley Recreates Historic Ad Campaign Decades Later (2026) Saturday 24th October, 2026
foodandwine.com A 20-Year-Old Whisky for $50 Is Just One of Black Velvet’s 75th Anniversary Releases Monday 26th October, 2026
thewhiskeywash.com Black Velvet unveils Velvet Collection as Christie Brinkley Returns Tuesday 27th October, 2026
thebourbonflight.com Black Velvet brings back Christie Brinkley for launch of aged whisky collection Tuesday 27th October, 2026
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