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The Italian Aristocratic Wine List

PR Campaign

Thursday 24th September, 2026

Rome’s Café Romano introduced a wine list curated by DoctorWine’s Daniele Cernilli, with more than 90 Italian labels connected to aristocratic families and historic estates. The hotel turned its own history into the hook, presenting the selection as a way to explore the stories of Italian wine dynasties over a glass.

Why it worked: It fused a venue’s heritage with a curator’s authority, using a first-of-its-kind “aristocratic families” filter to frame hard-to-ignore news.

The lesson: Consider packaging your offer through a singular narrative filter tied to place or founder, then anchor it with a named expert curator.

Hotel d’Inghilterra Café Romano Starhotels

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
doctorwine.wine	The Italian Aristocratic Wine List Makes Its Debut in Rome	Thursday 24th September, 2026

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