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Barilla: A Tavola! Italian Food Through History
Tuesday 20th October, 2026
Barilla contributed historic cookbooks, menus, pasta-making tools and a newly restored 1913 advertising sign to A Tavola!, an exhibition at Turin’s National Museum of the Italian Risorgimento. The collection helps tell a broader story of how Italian food culture and the food industry evolved, with the previously unseen sign offering a distinctive glimpse of the brand’s early identity.
Why it worked: They created a timely museum news hook and unveiled a never-before-seen 1913 ad sign, giving journalists a concrete, exclusive artefact.
The lesson: Consider pitching a cultural institution partnership that debuts a restored, never-shown object tied to a current exhibition calendar.
Barilla
5 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| parmadaily.it | Barilla porta a Torino la storia della cultura gastronomica italiana: dalle tradizioni della pasta alla nascita dell'industria alimentare - ParmaDaily.it | Tuesday 20th October, 2026 |
| adnkronos.com | At Turin’s Museo del Risorgimento, Barilla explores Italian food culture with ‘A Tavola’ exhibition | Tuesday 20th October, 2026 |
| foodaffairs.it | Barilla racconta la storia della cucina italiana alla mostra “A Tavola!” a Torino - Food Affairs | Tuesday 20th October, 2026 |
| spazio50.org | Barilla al Museo Risorgimento Torino con mostra 'A Tavola' | Tuesday 20th October, 2026 |
| iltorinese.it | La storia d'Italia passa attraverso la cucina - Il Torinese | Wednesday 21st October, 2026 |