Trending PR Campaigns
The best PR campaigns right now, ranked by coverage. Updated daily.
Back
Top 3 Campaign
Retail · June 2026
Irn‑Bru World Cup Attention Campaign
Tuesday 2nd June, 2026
AG Barr revived Irn‑Bru’s 1980s 'We’re Made In Scotland from Girders' anthem, enlisted celebrities like Susan Boyle and Alex Kapranos, and ran a World Cup‑timed ad push designed to increase awareness and distribution in England and Wales rather than promote a new product.
Why it worked: It hit a national news moment with a nostalgic anthem revival, quantifiable reach claims, and a clear expansion narrative beyond Scotland.
The lesson: Consider hijacking a major cultural event by reviving a beloved asset and pairing it with a specific distribution-growth metric journalists can cite.
Irn‑Bru
AG Barr
3 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| dailyrecord.co.uk | Irn-Bru release World Cup anthem with John McGinn and Susan Boyle among stars - Daily Record | Tuesday 2nd June, 2026 |
| glasgowtimes.co.uk | Susan Boyle joined by John McGinn for Irn-Bru's brand new World Cup song | Tuesday 2nd June, 2026 |
| thegrocer.co.uk | Irn-Bru targets growth outside of Scotland with World Cup campaign | Wednesday 3rd June, 2026 |