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Top 3 Campaign
Ecommerce · June 2026
Who Could Cook At A Time Like This?
Tuesday 9th June, 2026
Uber Eats launched a global ad campaign starring Gordon Ramsay that interrupts fans mid-cook to urge them to order delivery during football matches. Running across 17 markets with TV, social and out‑of‑home spots, plus local activations and football partnerships, the stunt leans on the cultural moment of match-day viewing rather than product details.
Why it worked: It hijacked a global football moment with a contrarian celebrity authority telling people not to cook, creating timely, sharable conflict.
The lesson: Consider staging a trusted expert to interrupt a sacred routine during a major event, delivering a provocative, one-line alternative call-to-action.
Uber Eats
7 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| qsrmedia.co.uk | Uber Eats taps Gordon Ramsay to tell football fans to stop cooking | QSR Media UK | Tuesday 9th June, 2026 |
| thedrum.com | Ad of the Day: Uber Eats taps Gordon Ramsay to discourage World Cup cooking | The Drum | Tuesday 9th June, 2026 |
| adweek.com | Gordon Ramsay Wants Fans to Order Uber Eats, Not Cook, During the World Cup | Tuesday 9th June, 2026 |
| campaignbriefasia.com | Gordon Ramsay stars in Uber Eats' first-ever global campaign across 17 markets via Mother | Wednesday 10th June, 2026 |
| diningandcooking.com | Gordon Ramsay Pulls No Punches in Uber Eats Campaign Telling Football Fans to Stop Cooking - Dining and Cooking | Wednesday 10th June, 2026 |
| campaignlive.com | Gordon Ramsay crashes kitchens in new Uber Eats World Cup campaign | Campaign US | Wednesday 10th June, 2026 |
| afaqs.com | Gordon Ramsay to home cooks: stop cooking, order Uber Eats | Thursday 11th June, 2026 |