Trending PR Campaigns
The Contraception Pact
For World Contraception Day, Gedeon Richter Italia launched “The Contraception Pact”, an Instagram campaign developed with four gynaecologists. Its hook is a symbolic agreement between doctor and patient, built around listening, reliable information and revisiting contraceptive choices as life changes. The campaign draws on survey findings that 55% of women surveyed do not discuss sexual-health problems with a clinician.
Why it worked: It hit World Contraception Day with proprietary survey stats and a tangible “pact” mechanism that reframed taboo silence as fixable behaviour.
The lesson: Consider pairing a news-pegged proprietary data point with a simple, nameable action framework audiences can join or adopt this week.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| adnkronos.com | Women’s health, survey finds: ‘Many taboos remain; dialogue with doctors needs to improve’ | Thursday 22nd October, 2026 |