Trending PR Campaigns
Flower of the Year 2027: Yellow Meadow-rue
The Loki Schmidt Foundation named yellow meadow-rue Germany’s Flower of the Year 2027, using the annual honour to draw attention to the plant’s declining wetland habitat. The choice gives a threatened native flower a clear public platform while making the case for restoring natural rivers and floodplains.
Why it worked: An annual, pre-sold “of the year” title created a news peg, tying a charismatic species to a policy ask (river restoration).
The lesson: Consider launching a recurring “of the year” pick that spotlights one concrete fix, with a crisp stat and a named spokesperson.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| ndr.de | Gelbe Wiesenraute ist Blume des Jahres 2027: Was die filigrane Schönheit über unsere Natur verrät | Thursday 22nd October, 2026 |
| spiegel.de | ‘Flower of the Year 2027’: Yellow Meadow-rue chosen | Thursday 22nd October, 2026 |