Trending PR Campaigns
Shield Women: Screening Closer to Home
Andos Nazionale’s Shield Women project brought breast cancer screening to women facing social, economic or cultural barriers, working with 93 local organisations to connect them with care. The community-based effort reached more than 10,000 people and led to over 1,600 mammograms, including 473 women having their first screening; 12 cases were identified.
Why it worked: It turned a vague ‘access’ issue into hard, time‑boxed outcomes—1,600 mammograms, 473 first‑timers, 12 cases—validated by 93 partners.
The lesson: Consider pitching a pop‑up service that quantifies first‑time users and detections in a set window, verified by independent local partners.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| ansa.it | Breast cancer: project provides more than 1,600 mammograms for vulnerable women | Monday 19th October, 2026 |
| adnkronos.com | Tumori, progetto Shield women: 'oltre 1.600 mammografie per le donne più fragili' | Tuesday 20th October, 2026 |
| lafrecciaweb.it | Tumori, progetto Shield women: 'oltre 1.600 mammografie per le donne più fragili' Presentati i risultati dell’iniziativa di Andos, la presidente Degrassi 'superare le barriere di accesso allo screening' - lafrecciaweb.it | Tuesday 20th October, 2026 |