Trending PR Campaigns
Rats Have Rights: PETA’s Birth Control Appeal
PETA urged Philadelphia Mayor Cherelle Parker to use birth control and prevention measures to curb the city’s rat population, rather than poison and traps. The hook was a pointed letter calling the approach more humane, paired with a “Rats Have Rights” mug for the mayor.
Why it worked: It hijacked a live policy moment with a counterintuitive fix (rat contraception), backed by other-city precedents and a cheeky, visual prop.
The lesson: Consider piggybacking a fresh vote or resolution with a surprising, humane alternative plus a tangible, photogenic mailer to force coverage.
Coverage over time
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