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Mario Ferri Speaks Out for Morocco’s Dogs

PR Campaign
Monday 28th September, 2026

Ahead of the 2030 World Cup, footballer and campaigner Mario Ferri travelled to Marrakesh, tried to visit a municipal shelter and spoke out about the treatment of Morocco’s free-roaming dogs. The IAWPC used his first-of-its-kind public support from within football to bring fresh attention to campaigners’ claims that dogs are still being rounded up and killed.

Why it worked: A first football insider publicly contradicted FIFA’s “no culling” claim, tying on-the-ground footage to a looming World Cup accountability hook.

The lesson: Consider finding a credible industry insider to visibly test an official claim on-site, then time the reveal to an upcoming marquee event.

International Animal Welfare and Protection Coalition
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