Trending PR Campaigns
Mario Ferri Speaks Out for Morocco’s Dogs
Ahead of the 2030 World Cup, footballer and campaigner Mario Ferri travelled to Marrakesh, tried to visit a municipal shelter and spoke out about the treatment of Morocco’s free-roaming dogs. The IAWPC used his first-of-its-kind public support from within football to bring fresh attention to campaigners’ claims that dogs are still being rounded up and killed.
Why it worked: A first football insider publicly contradicted FIFA’s “no culling” claim, tying on-the-ground footage to a looming World Cup accountability hook.
The lesson: Consider finding a credible industry insider to visibly test an official claim on-site, then time the reveal to an upcoming marquee event.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| independent.co.uk | Morocco accused of culling stray dogs ahead of Fifa World Cup 2030 - Yahoo Sports | Wednesday 18th February, 2026 |
| spcai.org | Stop the Killing of Stray Dogs Ahead of the 2030 FIFA World Cup - SPCA International | Wednesday 22nd April, 2026 |
| networkforanimals.org | Will you help stop the massacre of Morocco's street dogs? - Network for Animals | Tuesday 19th May, 2026 |
| dogstodaymagazine.co.uk | Mario Ferri breaks football’s silence over Morocco’s dogs after visit to Marrakesh authority kill shelter | Monday 28th September, 2026 |
| petsmag.co.uk | Morocco dog killings: UK urged to use World Cup influence | Tuesday 6th October, 2026 |
| dogstodaymagazine.co.uk | Infantino ‘bloody watch’ Ballon D’or protest as campaigners warn three million dogs face World Cup slaughter | Wednesday 28th October, 2026 |