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Together for Nepal
AS Roma used an unexpected Champions League shirt opportunity to support Nepal flood victims. After being unable to display its betting sponsor in Türkiye, the club replaced it with a “Together for Nepal” message and the World Food Programme logo, then auctioned the match-worn shirts to raise relief funds.
Why it worked: It hijacked a mandated sponsor blackout to create a timely humanitarian headline, leveraging Champions League visibility and a UN partner for credibility.
The lesson: Consider turning a forced constraint (regulatory ban, outage, shortage) into a public good stunt with a reputable nonprofit and measurable action.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| arabnews.com | Arab News | Roma to wear jersey supporting Nepal in Champions League match | Wednesday 9th September, 2026 |
| indiatoday.in | AS Roma to wear special Nepal tribute jerseys in Champions League clash vs Fenerbahce - India Today | Thursday 10th September, 2026 |
| aljazeera.com | Roma to support Nepal flood victims through Champions League match shirt | Thursday 10th September, 2026 |