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Top 5 Campaign
Automotive · October 2026
Bring Back the Buttons
Thursday 22nd October, 2026
Allianz and the Australasian College of Road Safety are urging Australian authorities to review vehicle standards and consider requiring physical controls for frequently used or safety-critical functions. The hook is a sharp, relatable safety argument: some touchscreen tasks take up to 11 taps and six seconds of a driver’s attention, prompting the blunt verdict, “It’s madness.”
Why it worked: It paired a clear regulatory ask with stark, quantified risk (11 taps/6 seconds/100 metres blind) and a memorable expert quote.
The lesson: Consider packaging a simple policy demand with one shocking, stopwatch-measurable stat and a blunt quote from a credible outsider.
Allianz
Australasian College of Road Safety
2 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| smh.com.au | ‘It’s madness’: Safety fears prompt calls to bring back buttons on car dashboards | Thursday 22nd October, 2026 |
| carexpert.com.au | Australian drivers want physical buttons back as touchscreens linked to crashes | CarExpert | Monday 26th October, 2026 |