Trending PR Campaigns
The Roads Have Eyes
MapQuest added a map layer showing reported locations of outdoor surveillance cameras and licence plate readers, including Flock Safety devices. The hook is simple and striking: make the often-invisible surveillance infrastructure along people’s everyday routes visible on the map they already use.
Why it worked: It turned a polarising policy debate into a concrete, tappable map layer, using crowdsourced data to visualise hidden surveillance in real time.
The lesson: Consider mapping an unseen system your audience worries about, using crowdsourced pins and a cheeky tagline to spark local, personalised coverage.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| gizmodo.com | The MapQuest Renaissance Continues as the Platform Adds Flock Camera Locations | Friday 16th October, 2026 |
| digitaltrends.com | MapQuest can now show you the cameras keeping an eye on your commute | Friday 16th October, 2026 |
| businessinsider.com | MapQuest now shows you Flock and other license plate reader cameras on your route | Saturday 17th October, 2026 |
| thehill.com | MapQuest's new 'surveillance layer' feature flags Flock cameras on users' routes | Saturday 17th October, 2026 |
| inc.com | MapQuest's New Tool Maps Out Flock Cameras. Here's How to Use It | Monday 19th October, 2026 |
| carbuzz.com | MapQuest Is Fighting The System By Showing Flock Camera Locations To Drivers | Tuesday 20th October, 2026 |