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The best PR campaigns right now, ranked by coverage. Updated daily.
Top 3 Campaign in Travel · October 2026
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Top 3 Campaign
Travel · October 2026

The Roads Have Eyes

PR Campaign
Friday 16th October, 2026

MapQuest added a map layer showing reported locations of outdoor surveillance cameras and licence plate readers, including Flock Safety devices. The hook is simple and striking: make the often-invisible surveillance infrastructure along people’s everyday routes visible on the map they already use.

Why it worked: It turned a polarising policy debate into a concrete, tappable map layer, using crowdsourced data to visualise hidden surveillance in real time.

The lesson: Consider mapping an unseen system your audience worries about, using crowdsourced pins and a cheeky tagline to spark local, personalised coverage.

MapQuest
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

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