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Rat-Proof Your Home

PR Campaign

Friday 4th September, 2026

CompareNI.com used Northern Ireland’s record summer and rising rat activity to warn homeowners that infestations and resulting damage are often excluded from home insurance. The brand turned seasonal pest advice into a timely consumer-risk story, supported by regional statistics and practical prevention tips.

Why it worked: It reframed a routine pest warning into an urgent, wallet-risk alert by tying Met Office heat records to insurer vermin-exclusion clauses and regional spike data.

The lesson: Consider pairing an official weather or infrastructure record with a common policy exclusion to create a timely, money-at-stake consumer warning.

CompareNI.com

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
insurancebusinessmag.com	Northern Ireland homeowners urged to rat-proof homes \| Insurance Business	Friday 4th September, 2026

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