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Top 10 Campaign in Automotive · August 2026
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Top 10 Campaign
Automotive · August 2026

The Classic Car Compliance Campaign

PR Campaign
Tuesday 18th August, 2026

Footman James urged classic-car owners to respond to a Government consultation, highlighting an awkward loophole: a well-maintained car could pass its MOT yet become illegal if an original emissions part fails and no approved replacement exists. The insurer used the prospect of treasured cars being scrapped through no fault of their owners to make a technical policy issue newsworthy.

Why it worked: It turned dry regulation into a ticking-clock human jeopardy story using a specific loophole (no approved replacement parts) and a consultation deadline.

The lesson: Consider reframing a niche rule as an urgent, unintended-harm case study with a named loophole and a hard response deadline.

Footman James
2 Sources:

Coverage over time

How this story spread across the media

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