Trending PR Campaigns
Robotaxi Near-Miss Reel
Tesla posted a highlight reel of its driverless robotaxis navigating hazards, including Waymo and Avride vehicles edging into their path. The rival encounters gave the footage a pointed hook as Tesla used it to make its case for robotaxi safety.
Why it worked: It turned safety claims into watchable proof with rival-branded near-miss clips, timed to earnings, creating conflict, receipts, and urgency.
The lesson: Consider filming short, timestamped “near-miss” clips showing your product outperforming a named category leader, released just before a news moment.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| businessinsider.com | Tesla posted a highlight reel of its robotaxi avoiding collisions with rivals Waymo and Avride | Wednesday 21st October, 2026 |