Trending PR Campaigns
Prepare or Pay: Counting the Cost of Climate-fuelled Bushfires
Emergency Leaders for Climate Action commissioned economic modelling to put a price on Australia’s future bushfire losses: $181.7 billion over 30 years. The report’s clear headline figure, paired with the claim that prevention could avoid $39.4 billion in damage, gives the climate and preparedness debate a tangible economic hook.
Why it worked: It nailed a news peg by quantifying looming losses into a single, headline-ready dollar figure, tied to imminent El Niño risk.
The lesson: Consider converting a creeping risk into one hard number, plus a clear ‘preventable savings’ figure, anchored to a near-term calendar trigger.
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