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Top 3 Campaign October 2026
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Top 3 Campaign
All Sectors · October 2026

Billie Eilish and Finneas x John Hardy Jewellery Collection

PR Campaign
Wednesday 21st October, 2026

Billie Eilish and Finneas co-designed their first jewellery collection with John Hardy, pairing delicate, flower-shaped Wildflower pieces inspired by Eilish’s song with chunkier, industrial Screwball chains and rings. The contrast between the siblings’ styles gives the launch its hook, with reclaimed metals and lab-grown diamonds adding a sustainability angle.

Why it worked: It hijacked a timely music narrative by turning “Wildflower” into physical product, offering a clear two-style contrast plus a sustainability proof-point.

The lesson: Consider reinterpreting a current cultural moment into two sharply opposed product lines, backed by a concrete ethical credential and exact on-sale date.

John Hardy Billie Eilish Finneas
15 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
wwd.com John Hardy Launches Lovestruck Collection With Billie Eilish, Finneas O’Connell Monday 29th September, 2025
nationaljeweler.com Billie Eilish, Finneas Partner with John Hardy | National Jeweler Tuesday 30th September, 2025
esquire.com Billie Eilish and Finneas Are Bringing a Whole New Shine to John Hardy Tuesday 30th September, 2025
complex.com Billie Eilish and Finneas Partner With John Hardy for 'JH Lovestruck' Jewelry Line Wednesday 1st October, 2025
vogue.com Billie Eilish and Finneas’s Latest Collaboration? Designing Jewelry | Vogue Wednesday 21st October, 2026
people.com Billie Eilish and Finneas Flex Their Design Muscles on New Jewelry Collection with John Hardy Wednesday 21st October, 2026
fashionweekdaily.com Billie Eilish & FINNEAS Explore Contradictions With New Jewelry Collection - Daily Front Row Wednesday 21st October, 2026
elle.com Billie Eilish and Finneas Launch Jewelry Collection With John Hardy Wednesday 21st October, 2026
billboard.com Billie Eilish & Finneas’ New John Hardy Collection Takes ‘Wildflower’ From Soft Florals to Chunky Chains Wednesday 21st October, 2026
variety.com Billie Eilish and Finneas Enter the Jewelry Business With New John Hardy Collection Wednesday 21st October, 2026
instyle.com Billie Eilish and Finneas Step Into Designer Roles for New Collaboration With John Hardy Wednesday 21st October, 2026
wwd.com John Hardy Builds Momentum With Billie Eilish, Finneas and a Growing Jewelry Business Thursday 22nd October, 2026
nationaljeweler.com Billie Eilish, Finneas Co-Design Collection for John Hardy | National Jeweler Thursday 22nd October, 2026
soapcentral.com “Any of it going to charitable causes?”: Internet reacts to Billie Eilish and Finneas’ collaboration with luxury jewelry brand John Hardy Friday 23rd October, 2026
rttnews.com Billie Eilish, Finneas Team Up With John Hardy For Co-Designed Jewelry Collection Sunday 25th October, 2026
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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