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Fashion & Apparel · June 2026

Les Benjamins x Market Grand Bazaar Collaboration

PR Campaign

Monday 23rd October, 2023

Les Benjamins and LA label Market teamed up on a streetwear collection inspired by Istanbul’s Grand Bazaar and Les Benjamins’ carpet heritage, mixing carpet-print graphics, ‘Rug Dealer’ motifs and playful LA references across tees, hoodies, jackets, denim and novelty items to create a culturally framed collaboration timed with Paris shows and shot in Istanbul.

Why it worked: It fused a specific place-based artifact (Grand Bazaar carpet labels) with a playful LA slogan, delivering a visual, opposites-meet hook journalists can headline.

The lesson: Consider anchoring your pitch to a single iconic local artifact reinterpreted through an unexpected culture, then photograph it on-location for instant story.

Les Benjamins Market

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
culted.com	Bunyamin Aydin Interview Ahead of Les Benjamins x Market collab	Monday 23rd October, 2023

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