Trending PR Campaigns
Reese’s Best Trick-or-Treat Street
Reese’s named a street in Union County, New Jersey, the best place in America for trick-or-treating. It built the ranking from candy purchase data, walkability scores and Census data, turning familiar Halloween details into a local-interest story with a clear national hook.
Why it worked: It fused proprietary candy sales data with walkability and Census stats to crown a single, concrete winner—perfect local peg, national frame.
The lesson: Consider crowning one hyper-specific “best” using your own data plus public stats, then localise the result for every newsroom.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| usatoday.com | Reese's names the best Halloween street, and it's not where you'd think | Wednesday 21st October, 2026 |
| mycentraljersey.com | The best trick-or-treating street in America is right here in NJ | Wednesday 21st October, 2026 |
| nj.com | This N.J. street offers the best trick-or-treating in America, national site says | Wednesday 21st October, 2026 |
| patch.com | Westfield Street Named 'Trick or Treatiest' In America This Halloween | Westfield, NJ Patch | Wednesday 21st October, 2026 |
| northjersey.com | Reese's names NJ streets among 'trick-or-treatiest' in US | Friday 23rd October, 2026 |
| njmonthly.com | This New Jersey Street Was Named the 'Trick-or-Treatiest Street in America' by Reese's | New Jersey Monthly | Friday 23rd October, 2026 |
| nbcnewyork.com | E. Dudley Ave named nation's best spot for trick-or-treating | Friday 23rd October, 2026 |
| abc7ny.com | NJ street named America's top trick-or-treat spot in Reese's ranking - ABC7 New York | Saturday 24th October, 2026 |