Trending PR Campaigns
Gabbianello Oasis Restoration and Accessible Trail
Sanpellegrino-backed Acqua Panna invested more than €2 million to restore the Gabbianello Oasis in Tuscany, expanding its wetlands by 28% and improving habitats for birds and amphibians. The project also created an educational trail with tactile information for blind and partially sighted visitors, giving the environmental restoration a practical access-for-all dimension.
Why it worked: It paired hard numbers (28% expansion, €2m spend) with a human-accessibility twist (tactile trail for blind visitors), creating timely ESG-plus-inclusion news.
The lesson: Consider packaging a measurable local fix with a surprising inclusivity feature, then invite credible third parties to validate and unveil it.
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