Pricing Login
Work in PR? Take our 2-min survey on news overwhelm for a chance to win 3 months of Finchling
All PR Campaigns › Counter Cultures

Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.
Last 7 days Last 30 days
Top 3 Campaign August 2026
Back
Top 3 Campaign
All Sectors · August 2026

Counter Cultures

PR Campaign
Wednesday 29th July, 2026

Coca-Cola Great Britain launched “Counter Cultures”, celebrating family-run pubs, cafés, takeaways and other hospitality businesses. The campaign combines a hero film, city murals and original research on vocational careers, with participating businesses receiving five-figure donations for local causes.

Why it worked: It paired fresh, UK-wide data on rising vocational interest with visible city murals and cash grants, turning brand empathy into hard news.

The lesson: Consider commissioning new polling on a timely workforce shift, then anchor it with public installations and local grants to guarantee coverage.

Coca-Cola
2 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
grocerygazette.co.uk Coca-Cola unveils ‘Counter Cultures’ marketing campaign - Grocery Gazette - Latest Grocery Industry News Wednesday 29th July, 2026
qsrmedia.co.uk Coca-Cola launches campaign spotlighting family-run hospitality businesses | QSR Media UK Wednesday 5th August, 2026
Want PR opportunities like this for your brand?
Finchling monitors the news, competitor coverage and upcoming events to uncover timely PR angles and campaign ideas tailored to your brand.
Try it free →

Similar Health & Wellbeing and Retail Campaigns

These health & wellbeing and retail PR campaigns used a similar approach - different topics, but the same kind of angle.

Glyphosate Harvest Ban Campaign
Coalition petitions and open letter push ban on harvest glyphosate use
Soil Association Greenpeace Riverford
Asda’s Breakfast Factory for Families
Asda turns factory downtime into nearly 200 tonnes of cereal for families facing food poverty.
Asda Felix Alliance Food Sourcing

FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's the number of articles. Simple as that. We're not weighting by outlet size or reach - just raw volume. The campaigns at the top are the ones generating the most stories right now.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

Finchling is the full product behind this page. It finds PR opportunities tailored to your brand - reactive stories to jump on and proactive campaigns to plan. This page is a taste of what Finchling sees every day. If you want the full picture, have a look.

Terms Privacy Robot
Trending Campaigns
Contact Us Help & Support
© 2026 Finchling Ltd - Company Number 17076674