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Top 10 Campaign
Retail · May 2026
Drink in America (Hilltop revival)
Monday 6th April, 2026
Coca‑Cola revived its iconic 1971 'Hilltop' ad with a new 'Drink in America' campaign for America250, reworking the original song and imagery to tie the brand to the US semiquincentennial and national unity, generating cultural conversation rather than promoting a specific product launch.
Why it worked: Hooking a beloved 1971 anthem to a fixed national milestone (America250) created timely nostalgia with a clear news peg editors need.
The lesson: Consider pegging a culturally beloved artifact to an imminent civic moment and offering ready-to-run assets, quotes, and archival access.
Coca-Cola
4 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| adage.com | Coca-Cola revisits ‘Hilltop’ with ‘Drink in America’ campaign for America250 - Ad Age | Monday 6th April, 2026 |
| thedieline.com | Coca-Cola Revives 'Hilltop' Commercial and Releases Limited-Edition America250 Cans - DIELINE | Tuesday 7th April, 2026 |
| thedrum.com | Mark Ritson: Coca-Cola’s great ‘Hilltop’ homage doesn’t reach the heights of the original | The Drum | Monday 13th April, 2026 |
| marketingbrew.com | How a road trip across the USA informed Coca-Cola’s America 250 campaign | Friday 29th May, 2026 |