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Top 3 Campaign in Health & Wellbeing · June 2026
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Top 3 Campaign
Health & Wellbeing · June 2026

Dear AI

PR Campaign
Monday 15th June, 2026

Ottobock launched Dear AI, a human-centred campaign where prosthesis wearers — including public figures — shared authentic footage and personal stories across films, OOH and social to prompt AI image models and their makers to represent amputees more accurately; the work also includes a Microsoft-partnered ‘Community Library’ to let people with disabilities shape AI portrayal.

Why it worked: It reframed an AI-bias gripe into a fix, offering a tangible dataset (Community Library) plus celebrity testimony journalists could cite today.

The lesson: Consider pitching a community-built “open library” that remedies a known algorithmic blind spot, anchored by credible users sharing proof.

Ottobock
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Publication Headline Date
creativereview.co.uk New campaign challenges disability representation on AI Monday 15th June, 2026
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