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Top 10 Campaign in Health & Wellbeing · September 2026
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Health & Wellbeing · September 2026

Beyond Busy: September Reset

PR Campaign
Tuesday 25th August, 2026

Beyond Meat recruited TV doctor Dr Amir Khan and personality Lucy Mecklenburgh to help families reset their routines after the summer holidays. The campaign offers practical nutrition advice, quick meal inspiration and recipes featuring Beyond Meat products, using familiar faces to make healthier eating feel manageable rather than perfect.

Why it worked: It hijacked the back-to-school news cycle with a trusted NHS doctor debunking myths and offering practical, time-saving meal swaps.

The lesson: Consider timing your pitch to a routine-reset moment and pair a credible expert with actionable, 10-minute fixes the press can lift.

Beyond Meat
2 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
foodanddrinktechnology.com Beyond Meat in September eating reset push - Food and Drink Technology Tuesday 25th August, 2026
thegrocer.co.uk Beyond Meat launches ‘September Reset’ celebrity-fronted campaign Tuesday 1st September, 2026
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