Trending PR Campaigns
Eat Well for Less
Veg Power and the Food Foundation launched Eat Well for Less, a practical campaign helping families eat nutritious food on tighter budgets. Its media hook is a shareable pack of advice from food experts and celebrity cooks, distributed through schools, food banks, community kitchens and local networks, alongside research showing food-insecure households are buying less fruit and vegetables.
Why it worked: It tied new, alarming stats on reduced produce buying to a ready-to-publish toolkit and named experts, creating immediate, serviceable news.
The lesson: Consider pairing fresh, proprietary data with a downloadable, plug-and-play resource and credible voices, then seed it through trusted community channels.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| thegrocer.co.uk | Eat Well for Less campaign launched in response to soaring food prices | Friday 18th September, 2026 |
| pricer.lt | Eat Well for Less campaign launched in response to soaring food prices - News Pricer.lt | Saturday 19th September, 2026 |