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#1 Campaign
Travel · August 2026
Costa Blanca Rides La Vuelta
Friday 21st August, 2026
Costa Blanca’s tourism board is using La Vuelta 2026 as an international showcase for Alicante’s cycling routes, scenery, food and heritage. Alongside race-linked content and social activity, it will interview former professionals, fans and guests about sustainable sports tourism, using the #LVCostablanca hashtag to attract year-round cycling visitors.
Why it worked: It hijacks a global, date-locked broadcast (La Vuelta’s international stages) to insert place-branding into guaranteed live aerial coverage and athlete chatter.
The lesson: Consider anchoring your pitch to a televised, fixed-date tentpole and pre-book on-air experts to inject your message into live segments.
Costa Blanca Tourism Board
La Vuelta
5 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| epicroadrides.com | Cycling Calpe and the Costa Blanca: your ultimate guide | Wednesday 15th February, 2023 |
| eldebate.com | Costa Blanca lanza una estrategia promocional con motivo de La Vuelta 2026 para posicionar la provincia en el mercado internacional | Friday 21st August, 2026 |
| abc.es | La Costa Blanca se posiciona a escala internacional con La Vuelta 2026 | Friday 21st August, 2026 |
| esdiario.com | Costa Blanca se sube a La Vuelta Ciclista 2026 para conquistar al visitante europeo | Friday 21st August, 2026 |
| alicanteplaza.es | Costa Blanca exprime el tirón de la Vuelta para posicionar el destino en el mercado internacional | Alicante Plaza | — |