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Fashion & Apparel · July 2026
Torre de Hércules Morse Launch
Friday 3rd July, 2026
To unveil their 2026-27 home kit, RC Deportivo and Nike released a cinematic video filmed at the Torre de Hércules where players 'hack' the lighthouse light to broadcast a Morse-code message announcing a 'new blanquiazul era'; the launch highlights an updated crest (A Coruña), embroidered badge, silver details, goalkeeper shirts, and a new club store, with the kit on sale.
Why it worked: It piggybacked a hard news moment (promotion + 120th anniversary) with a place-based stunt (Morse code lighthouse hack) that created visual, civic pride hooks.
The lesson: Consider hijacking a landmark’s native behavior to reveal a short coded message tied to a timely organizational milestone or change.
RC Deportivo
Nike
Estrella Galicia
2 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| riazor.org | "120 anos sen dar nada por sentado": el Deportivo presenta sus nuevas camisetas para la temporada 2026-27 | Thursday 2nd July, 2026 |
| abc.es | Nueva era blanquiazul: así es la camiseta con la que el Deportivo jugará en Primera | Friday 3rd July, 2026 |