Trending PR Campaigns
The Software Tax
Origina commissioned a survey of 2,018 senior IT decision-makers in the US and UK, finding they spend an average of 28% of software budgets on upgrades, migrations and licensing changes they say they never wanted. It packaged those costs as a “software tax” and used the findings to spotlight how vendor demands can drain budgets, retire working hardware and delay other projects.
Why it worked: Brand-commissioned polling quantified a hidden, universal pain (“28% software tax”) and reframed vendor upgrades as a forced cost, creating a timely regulatory-angle story.
The lesson: Consider surveying decision‑makers to put a hard percentage on an unavoidable hidden cost, then name it crisply and pitch it as a policy problem.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| finimize.com | Big Firms Say Vendor-Driven Software Changes Are A Costly Tax - Finimize | Tuesday 20th October, 2026 |
| investing.com | Software upgrades eat nearly a third of companies’ IT budgets, survey finds By Reuters | Tuesday 20th October, 2026 |
| techradar.com | Companies are spending nearly a third of IT budgets on software upgrades | TechRadar | Tuesday 20th October, 2026 |
| theregister.com | Enterprises blow nearly a third of software budgets on upgrades they never asked for | Tuesday 20th October, 2026 |
| prnewswire.com | Large enterprises report spending more than a quarter of their software budgets on changes they would not have chosen | Tuesday 20th October, 2026 |
| manilatimes.net | 28% of software budgets being spent on upgrades | The Manila Times | Tuesday 20th October, 2026 |