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Manchester Ticket Touts Investigation

PR Campaign
Thursday 24th September, 2026

FanFair Alliance investigated resale listings for nearly 300 events at venues around Manchester and found that three sellers accounted for more than 75% of the 1,600-plus tickets listed on Viagogo. The striking figures — including a £5,899 listing for a grassroots venue show — gave the campaign a concrete way to show how touting reaches beyond major arena gigs.

Why it worked: It led with a simple, shocking concentration stat (three sellers = 75% of listings) plus extreme price outliers, localising a national scandal.

The lesson: Consider auditing a messy marketplace, quantify one eye-popping concentration or markup stat, and pair it with a relatable, local human example.

FanFair Alliance Virgin Media O2
4 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
inkl.com Three ticket touts responsible for 75% of 1,600 listings – investigation Thursday 24th September, 2026
fanfairalliance.org NEW RESEARCH REVEALS HOW ONLINE TICKET TOUTS ARE TARGETING MANCHESTER’S INDEPENDENT AND GRASSROOTS VENUES - FanFair Alliance Friday 25th September, 2026
stv.tv Three ticket touts responsible for 75% of 1,600 listings – investigation Friday 25th September, 2026
bbc.com Touts in US, Latvia and Germany selling Manchester gig tickets Friday 25th September, 2026
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