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Health & Wellbeing · October 2026

Coldiretti’s Ultra-Processed Food Campaign

PR Campaign
Tuesday 20th October, 2026

Coldiretti announced plans to challenge EU policy on ultra-processed foods through a class action, arguing that their absence from proposed restrictions on school and care-facility meals puts health at risk. To make the case tangible at its Rome food forum, it staged an installation called “The Factory of the Sick” and introduced Farmcraft, a food-education project built around Minecraft.

Why it worked: It paired a high-stakes legal challenge to EU procurement rules with hard stats and a provocative visual stunt, making immediate policy news.

The lesson: Consider filing or threatening targeted legal action tied to a current regulation, then stage a vivid, photo-friendly demo to localise stakes.

Coldiretti Maker Camp
2 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
lastampa.it Coldiretti launches class action against ultra-processed foods: ‘Failing to stop them is a crime’ Tuesday 20th October, 2026
dissapore.com Coldiretti propone una class action contro i cibi ultraprocessati nelle scuole Wednesday 21st October, 2026
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