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Top 3 Campaign in Health & Wellbeing · August 2026
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Top 3 Campaign
Health & Wellbeing · August 2026

The Knife Angel

PR Campaign
Saturday 29th August, 2026

The British Ironwork Centre brought its 27ft Knife Angel sculpture, made from more than 100,000 seized blades, to Edinburgh for a month-long anti-violence programme. The striking public artwork gave partners a powerful, instantly visual way to start conversations about knife crime with families, schools and local communities.

Why it worked: It fused a shocking visual made from police-seized weapons with a fixed city-and-date window, creating an undeniable, localised news peg.

The lesson: Consider staging a time-limited public installation built from real, repurposed artifacts tied to your issue, then partner with officials for credibility.

British Ironwork Centre Edinburgh Council Police Scotland Places for People Scotland
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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