Trending PR Campaigns
The best PR campaigns right now, ranked by coverage. Updated daily.
Back
Top 3 Campaign
Travel · September 2026
The Ibis Migration Flight
Monday 14th September, 2026
Bioparc Valencia strengthened its role in an international conservation project by helping guide 30 northern bald ibises on a 2,500-kilometre migration behind an ultralight aircraft. The striking sight of ‘adoptive mothers’ flying with the birds created a natural news hook around restoring a species extinct in Europe for centuries.
Why it worked: The visual spectacle of humans piloting an ultralight to physically teach an extinct-in-Europe species its route delivered a rare, cinematic news moment.
The lesson: Consider staging a live, visually arresting demonstration that solves a problem in real time—invite media to witness and measure the outcome.
Bioparc Valencia
Fundación Bioparc
2 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| indiatimes.com | Scientists used a microlight aircraft to teach bald ibises a migration route; years later, Europe got its first self-sustaining colony in 400 years | World News - The Times of India | Monday 14th September, 2026 |
| abc.es | Bioparc Valencia refuerza su participación para «salvar» a un ave extinta en Europa | Thursday 17th September, 2026 |