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Galileo Edge-of-Space Promo

PR Campaign

Friday 29th May, 2026

Producers Amanda Lipitz, Henry Tisch and Jordan Roth released a promotional video sending a copy of Galileo’s The Starry Messenger to the edge of space, narrated by Neil deGrasse Tyson, to drum up attention for the new Broadway musical Galileo ahead of its Shubert Theatre run.

Why it worked: It fused a real, visual stunt (book to near-space) with a credible celebrity explainer (Tyson), offering embargoed video exclusivity pre-opening.

The lesson: Consider pairing a tangible, filmable stunt with an authority voiceover and offer timed video exclusives to top outlets before your launch.

Amanda Lipitz Productions Aurora Productions ShowTown Theatricals

2 Sources:

Coverage over time

How this story spread across the media

Publication	Headline	Date
variety.com	Broadway's 'Galileo' Releases New Video Featuring Neil deGrasse Tyson as Narrator	Friday 29th May, 2026
space.com	Neil deGrasse Tyson narrates new trailer for upcoming Broadway musical, 'Galileo' \| Space	Saturday 6th June, 2026

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