Trending PR Campaigns
Iolar 90th Anniversary Re-creation Flight
Aer Lingus restored a 1936 de Havilland DH.84 Dragon (EI-ABI 'Iolar') and operated a recreated version of its inaugural 1936 Dublin–Bristol flight to mark the airline’s 90th anniversary, using a four-month volunteer-supported restoration and a rare airworthy vintage aircraft to generate historical interest and media coverage.
Why it worked: It turned an anniversary into a live, scarcity-driven event—flying a newly restored, rare 1936 aircraft on the original route—creating undeniable news value.
The lesson: Consider staging a one-day-only reenactment with a hard-to-access artifact or format, then invite press to witness and ride it.
Coverage over time
How this story spread across the media