Trending PR Campaigns
Straight-to‑VHS Reissue Launch
Filmmaker Robert dos Santos and his production company And Films are releasing their sci‑fi feature This Is How the World Ends first on VHS — promoted as the ‘first straight‑to‑VHS release in 20 years’ — with boutique distributor VHS Haven handling US copies; the tactile, nostalgic stunt is framed as a deliberate ‘middle finger’ to AI and a way to build audience buzz ahead of potential wider release.
Why it worked: They tied a verifiable first-in-decades format stunt to National VCR Day and the anti‑AI zeitgeist, giving journalists novelty plus conflict.
The lesson: Consider launching on an obsolete or unlikely medium pegged to a niche holiday, then frame it as a principled stand against a hot trend.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| skopemag.com | The VHS Revival Begins: “This Is How The World Ends” Debuts as First Straight-to-VHS Film in Two Decades - Skope Entertainment Inc | Friday 24th April, 2026 |
| independent.co.uk | Portuguese director brings back VHS with new straight-to-video film | The Independent | Thursday 4th June, 2026 |
| variety.com | Behind the First Straight-to-VHS Movie Release in 20 Years | Friday 5th June, 2026 |