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Top 3 Campaign in Travel · June 2026
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Top 3 Campaign
Travel · June 2026

World Cup Drone Scoreboard

PR Campaign
Monday 22nd June, 2026

Visit Seattle commissioned Sky Elements to stage nightly 12‑minute drone shows over the Space Needle during World Cup match days, including a bespoke airborne scoreboard that updated with the day's team flags and final score to give locals and visitors a shared, media‑friendly spectacle.

Why it worked: It turned real-time match outcomes into a live, city-scale scoreboard in the sky—a visual first that hijacked World Cup news cycles.

The lesson: Consider staging a striking, real-time public display that updates with fresh results or milestones, then tip local media before each reveal.

Visit Seattle Sky Elements
6 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
komonews.com Visit Seattle launches drone scoreboard shows after every World Cup match Sunday 14th June, 2026
dronelife.com Drone Scoreboard Debuts Above Seattle World Cup Match - DRONELIFE Monday 22nd June, 2026
visitseattle.org A First-Ever Drone Scoreboard Debuts in Seattle for FIFA World Cup 26™ - Visit Seattle Monday 22nd June, 2026
travelandtourworld.com Seattle Launches First-Ever Drone Scoreboard for FIFA World Cup 26, Transforming Sky Above Seattle Center and Space Needle into Real-Time Sports Spectacle – You Need to Know - Travel And Tour World Monday 22nd June, 2026
cnet.com Seattle Celebrates the World Cup With a Drone Scoreboard - CNET Wednesday 24th June, 2026
sportsvideo.org Visit Seattle Launches Drone Scoreboard at Space Needle for FIFA World Cup 2026 – Sports Video Group Friday 26th June, 2026
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