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Top 10 Campaign in Health & Wellbeing · August 2026
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Health & Wellbeing · August 2026

Feria SafeDrink Alert Bracelets

PR Campaign
Thursday 13th August, 2026

During Málaga’s Feria, the Colegio de Médicos, Ayuntamiento and Fundación Unicaja will distribute 3,000 bracelets that react to certain substances in drinks. The practical hook is a simple, visible wearable paired with a coordinated response protocol for suspected drink spiking.

Why it worked: A time-bound safety tool plus a quantified rollout (3,000 bracelets) and a clear multi-agency protocol gave journalists hard news, not fluff.

The lesson: Consider pegging a simple, testable gadget to a major event with a finite number released and a step-by-step response plan.

Colegio de Médicos de Málaga Ayuntamiento de Málaga Fundación Unicaja
3 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
malagahoy.es Una Feria más segura: 3.000 pulseras gratuitas para detectar la sumisión química en bebidas Thursday 13th August, 2026
abc.es Málaga repartirá 3.000 pulseras para prevenir la sumisión química durante la Feria Thursday 13th August, 2026
theolivepress.es Malaga Feria debuts drug-testing bracelets to stop spiking Friday 14th August, 2026
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