Trending PR Campaigns
Virgin Media O2 Reveals Fake Recruitment Texts
Virgin Media O2 shared real examples of fake recruitment texts sent to UK phones alongside its latest Scam Index. The messages, paired with survey findings on how often young people miss or fall for job scams, gave the company a timely, concrete way to show how fraudsters exploit the hope of finding work.
Why it worked: It paired freshly climbing Scam Index rankings with verbatim scam texts, turning abstract risk into timely, quotable evidence tied to youth unemployment data.
The lesson: Consider releasing anonymised, real-world artefacts plus fresh rankings to visualise a rising risk, then add a one-question self-test journalists can embed.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| ispreview.co.uk | Virgin Media O2 UK warns customers of rise in recruitment scams - ISPreview UK | Wednesday 14th October, 2026 |
| telecompaper.com | Latest Virgin Media O2 scam data shows rise in fake job messages - Telecompaper | Thursday 15th October, 2026 |
| telecoms.com | Recruitment scams make it into VMO2's top 10 | Thursday 15th October, 2026 |
| hotminute.co.uk | The fake job texts hitting phones in the UK | Monday 19th October, 2026 |
| peoplemanagement.co.uk | Third of young people have fallen for a recruitment scam, survey finds | Monday 19th October, 2026 |