Trending PR Campaigns
The Data Centre Sentiment Index
Telehouse commissioned a survey comparing public attitudes towards data centres with its previous 2024 research. The hook was the apparent contradiction: people understand data centres better, yet feel increasingly negative about their energy use, environmental impact and role in society.
Why it worked: Year-on-year attitudinal deltas created a counterintuitive headline—greater understanding, worse sentiment—anchored by fresh, proprietary polling with timely AI-policy context.
The lesson: Consider benchmarking last year’s public attitudes on a hot issue to surface a surprising reversal and offer reporters exclusive, quotable deltas.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| datacentrereview.com | Public sentiment towards data centres is worsening | Wednesday 9th September, 2026 |
| theverge.com | Americans sour even more on data centers. | The Verge | Tuesday 22nd September, 2026 |