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RiseGuide’s Chief Small Talk Officers

PR Campaign

Sunday 18th October, 2026

RiseGuide is hiring up to three “Chief Small Talk Officers” for a month-long job approaching strangers in everyday places and practising conversation. The role pays $2,000 plus an outings budget, turning the app’s social-confidence mission into a real-world experiment with an inviting twist: awkward applicants are especially welcome.

Why it worked: It turned a hot cultural anxiety into a measurable job experiment—paid roles, pre/post scores, expert quotes—giving journalists a timely, data-backed human story.

The lesson: Consider creating a short, paid “chief” role that live-tests your promise with before/after metrics and invites imperfect, relatable applicants.

RiseGuide

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
axios.com	Wanted: Chief small talk officers. Awkward applicants welcome	Sunday 18th October, 2026

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