Trending PR Campaigns
How Europeans View Ageing
Korian and its parent company Clariane commissioned a survey of more than 12,000 people across six European countries about ageing and care. Its headline finding—that nearly half of Germans doubt they will receive good care if they need it—gave the companies a timely, news-friendly angle on care provision and affordability.
Why it worked: It paired a fresh, cross-country data ranking with a stark, nationally specific deficit stat, turning a systemic worry into a timely headline.
The lesson: Consider commissioning a multi-country poll, then lead with the sharpest nation-by-nation gap that embarrasses or surprises a key audience.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| presseportal.de | Almost half of Germans doubt they will receive good care if they need it | Friday 16th October, 2026 |