Trending PR Campaigns
The Memory Train
Pendine Park and Llangollen Railway created a dedicated Memory Train, taking around 50 care-home residents living with dementia on a nostalgic journey from Llangollen to Corwen. Marking World Alzheimer’s Day, the trip paired railway memories with familiar songs and local history to make the journey an engaging experience for residents.
Why it worked: It piggybacked World Alzheimer’s Day with a first-of-its-kind, photogenic ride—clear visuals, local heroes, and a named human origin story.
The lesson: Consider launching a “first” timed to an awareness day, with a visual stunt, local partners, and one person’s story as the hook.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| thecareruk.com | Dementia Residents Turn Back the Years on First-Ever “Memory Train” | Thursday 15th October, 2026 |
| nation.cymru | Dementia residents turn back the years on first-ever ‘Memory Train’ | Monday 19th October, 2026 |
| llangollen-railway.co.uk | Dementia residents turn back the years on first-ever “Memory Train” - Llangollen Railway | Tuesday 20th October, 2026 |