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Outlander Caledonian Sleeper Wrap & Menu

PR Campaign
Wednesday 18th March, 2026

Caledonian Sleeper partnered with VisitScotland, Sony Pictures Television and The Sassenach to wrap four coaches in Outlander artwork, unveiled at London Euston, and launch an Outlander-inspired onboard menu featuring Sam Heughan’s whisky to drive tourism to Scottish filming locations and earn mainstream coverage.

Why it worked: It piggybacked a season finale and World Outlander Day with a first-ever full train wrap plus star-led menu, delivering a visual, celebrity news hook and travel angle in one.

The lesson: Consider timing a first-of-its-kind physical makeover with a fan tentpole and on-site celebrity reveal to give outlets photos, quotes, and a travel tie-in.

Caledonian Sleeper VisitScotland Sony Pictures Television The Sassenach
18 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
theculturetrip.com Why The Caledonian Sleeper Is The Stylish Way To Travel To Scotland Friday 13th March, 2026
travelandleisure.com Here's What You Need to Know About the Caledonian Sleeper Wednesday 18th March, 2026
dailyrecord.co.uk Outlander takes over Caledonian Sleeper in unique travel experience celebrating Scotland - Daily Record Thursday 28th May, 2026
inkl.com Caledonian Sleeper train given Outlander makeover in bid to entice Londoners to visit Scotland locations Thursday 28th May, 2026
standard.co.uk Caledonian Sleeper train given Outlander makeover in bid to entice Londoners to visit Scotland locations | The Standard Thursday 28th May, 2026
independent.co.uk Iconic Caledonian Sleeper train gets Outlander makeover with new special menu | The Independent Thursday 28th May, 2026
standard.co.uk Caledonian Sleeper train given Outlander makeover in celebration of the show Thursday 28th May, 2026
independent.co.uk Caledonian Sleeper train given Outlander makeover in celebration of the show | The Independent Thursday 28th May, 2026
stv.tv Caledonian Sleeper train given Outlander makeover in celebration of the show | STV News Thursday 28th May, 2026
heraldscotland.com Caledonian Sleeper pays tribute to hit TV show Outlander with train makeover Thursday 28th May, 2026
darlingtonandstocktontimes.co.uk Caledonian Sleeper train given Outlander makeover in celebration of the show | Darlington and Stockton Times Thursday 28th May, 2026
thenational.scot Sam Heughan unveils Caledonian Sleeper train with Outlander makeover | The National Thursday 28th May, 2026
independent.co.uk Caledonian Sleeper train unveils Outlander makeover inspiring Scottish travel | The Independent Thursday 28th May, 2026
scotsman.com Night train to the Highlands embraces the Outlander effect Thursday 28th May, 2026
travelandtourworld.com Scotland’s Explosive Outlander Tourism Boom Ignites As Caledonian Sleeper Unleashes Epic Highland Fantasy Rail Experience - Travel And Tour World Thursday 28th May, 2026
travelandtourworld.com Scotland’s Caledonian Sleeper Railway Transformed with New Outlander Theme to Boost Tourism - Travel And Tour World Friday 29th May, 2026
travelandtourworld.com Scotland Outlander Train Makeover Turns Caledonian Sleeper Into A Powerful New Rail Tourism Magnet For Edinburgh, Inverness And Glasgow - Travel And Tour World Friday 29th May, 2026
echo-news.co.uk Caledonian Sleeper train given Outlander makeover in celebration of the show | Echo —

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